Pencil from the famous Rilakkuma book series.
The pencils are illustrated by Rilakkuma the bear and his friends: the white bear Korilakkuma, the smallest and brownest little bear, Chairoikoguma, and the chick Kiiroitori.
Rilakkuma and his friends first appeared in 2003, in a series of picture books called Rilakkuma Seikatsu (lit. Rilakkuma's Lifestyle ) produced by San-X, but have since become just as popular as plush toys, tableware, backpacks and stationery.