In 1944, Marcel Bich and Édouard Buffard began designing writing instruments. In 1950, Marcel Bich improved upon László Bíró's ballpoint pen design and launched his own pen under the BIC® brand.
BIC started simply: with a vision and a ballpoint pen. The goal was to create a product that met a fundamental consumer need: a smooth, effortless writing tool. But the result was much more: BIC democratized the art of writing and gave everyone the power of creative expression.
Source: BIC https://eu.bic.com/es-es
